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Al Madani Group The Flavour of Charley's Event

The UAE’s Al Madani Group emerged a big winner at the Charley’s Franchisee Convention Award 2010 held recently in the United States with multiple awards. Present at the event in Arizona were Al Madani Group Chairman and CEO Mohammed Al Madani

 » | NAF NAF

Story of a success

NAF NAF was Launched in 1973 by two brothers, Patrick and Gerard PARIENTE, NAFNAF starts with a simple ready to wear boutique in the «sentier», the eart of parisan textile confection.

This is the story of a great achievement, by 2 creators having first, the idea of a fashion brand with affordable prices. Daring launching new products with a strong historical success.

They created a Brand and a real NAF NAF style.
In the 80’s, NAF NAF symbolized impertinence, freshness, with a global colorful perspective. With any pretentiousness these are the true values of the brand.

Quickly, the brand developed itself through its own shops network, adding real retail «know how » to the initial vocation. The group NAF NAF is also spreading its presence, bringing the brand legitimacy on other fashion segments as: perfume, shoes, bags, sunglasses… and children ready to wear line.

In 2007, the VIVARTE group takes over NAF NAF. It‘s a new start for the brand. A clear wish to reposition the brand thanks to the strength of its history and its legitimacy on the markets. [ www.nafnaf.com ]

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