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Story of a success

NAF NAF was Launched in 1973 by two brothers, Patrick and Gerard PARIENTE, NAFNAF starts with a simple ready to wear boutique in the «sentier», the eart of parisan textile confection.

This is the story of a great achievement, by 2 creators having first, the idea of a fashion brand with affordable prices. Daring launching new products with a strong historical success.

They created a Brand and a real NAF NAF style.
In the 80’s, NAF NAF symbolized impertinence, freshness, with a global colorful perspective. With any pretentiousness these are the true values of the brand.

Quickly, the brand developed itself through its own shops network, adding real retail «know how » to the initial vocation. The group NAF NAF is also spreading its presence, bringing the brand legitimacy on other fashion segments as: perfume, shoes, bags, sunglasses… and children ready to wear line.

In 2007, the VIVARTE group takes over NAF NAF. It‘s a new start for the brand. A clear wish to reposition the brand thanks to the strength of its history and its legitimacy on the markets. [ www.nafnaf.com ]

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